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Aerial Sports League began as a series of drone "Flight Clubs" and encouraged builders of drones to bring their creations for mid-air combat. After many, MANY months looking for a more rugged and dependable airframe to base their drones on, they realized there was really no good solution on the market. With a lot of design experience and a ton of maker-style can-do attitude, they came upon the design for the Hiro, a lightweight, nearly indestructible airframe that withstood all the abuse they could inflict. They battled it. They put it through windows. They ran it through fire. The even shot it with a shotgun. The frame stood up.
Idea and prototype in hand, they brought their plans to Kickstarter, where they received more than 200% of the requested funding in 30 days. That seed money allowed them to startin earnest, launching as a retail store in September 2014.
Since then, the Hiro has been sold in countries around the globe; from Fiji to Finland. And it's been featured at Maker Faire Bay Area, World Maker Faire, MGM Hotel Las Vegas, and the Bloomberg Next Big Thing conference. Media as well has clamored to know more about this "drone you can shoot." Marque and Eli have shown the Hiro on Bloomberg TV, Discovery Canada, Al Jazeera America, and the Hiro has made the pages of Gizmodo, Wired Insider, CNet, CNN Tech, Boing Boing, and the Wall Street Journal.